Apple is set to introduce a new generation of Macs powered by the M4 chip, with a strong focus on artificial intelligence (AI) capabilities, according to a recent Bloomberg report. This upgrade comes after the M3 chip launched in October 2023.
The M4 chip promises significant advancements in AI processing, potentially revolutionizing tasks like video editing, content creation, and software development. Apple is expected to integrate these capabilities seamlessly with the next version of macOS.
Reports suggest Apple is nearing completion of the M4 chip’s production and plans to equip all Mac models with it. This includes new iMacs, a new entry-level 14-inch MacBook Pro, high-performance versions of the 14-inch and 16-inch MacBook Pro, and updated Mac minis. The release timeframe stretches from late 2024 to early 2025.
This move highlights Apple’s ambition to compete in the growing market for AI-powered laptops. The company is likely to showcase the M4 chip’s AI prowess at its upcoming developer conference in June, alongside other potential announcements like new AI partnerships and significant changes to iOS.
The news comes after a decline in Mac sales during Apple’s most recent fiscal year. This revamp with the AI-centric M4 chip could be a strategic attempt to reignite consumer interest in Macs.